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Racked San Francisco

January 23, 2015

Racked San Francisco

We love our local press! Thanks to Esther Han of Racked SF for sharing the love for our Fitbit jewelry. Excerpt below, or full story here.

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Dress Your Tech with New Jewelry for the Fitbit Flex

by Esther Han

It's time to ditch the rubber bracelet and pair your Fitbit with something more fashionable. SF-based startup Bezels & Bytes has designed bracelets and a pendant necklaces—all with intricate gold details—to elegantly conceal the Fitbit Flex tracker. The styles actually trump the options from the Tory Burch for Fitbit collaboration in both price point and materials. The only catch is that Bezels & Bytes still needs a little over $11,000 in crowdfunding before its designs go into production. On the flipside, this is your chance to score early access (and early bird discounts) on your new tracker jewelry.

If the founders reach their crowdfunding goal, they expect to deliver the line in April 2015. Don't delay—your fitness tracker deserves a pretty outfit this spring.