Melissa and Sarah were set up on a lunch date through mutual friends and immediately recognized one another - two new moms who love fashion, wearing fitness trackers to lose the baby weight. Great boyfriend jeans... check, booties... check, and ...rubber fitness bands..? Something wasn't right!
They realized that their love for technology was at odds with their love for fashion and personal style. Melissa and Sarah went to parties, baby showers, and weddings and saw fitness trackers and cell phones completing otherwise very stylish outfits. They discovered the need for "Style 2.0": helping modern, stylish women keep their technology at hand in a fashionable and personal way.
Sarah and Melissa love retail. Sarah spent 10 years as a buyer at Bloomingdale's in NYC and Melissa was a marketer at Gap Inc. for 11 years. They are motivated by making women feel confident in what they wear.
Press inquiries can be directed to Margo Donohue: firstname.lastname@example.org
Wholesale inquiries can be directed to Sarah Shapiro: email@example.com
Still want to know more about us?
Sarah is originally from Virginia and received her Bachelor of Science in fashion design and retail marketing at Syracuse University. She lives in the East Bay, is a mom to two toddlers, loves baking, and is obsessed with her San Francisco mommy bootcamp and spin classes.
Melissa is originally from Singapore and grew up in Palos Verdes, California. She received her Bachelor of Science in economics from the Wharton School at the University of Pennsylvania and her MBA in a joint program between UC Berkeley's Haas School of Business and Columbia University. She lives in San Francisco, is a mom to two toddlers, and serves on the board of directors for Raphael House, an organization that helps families struggling with homelessness.